Your site can be mobile friendly, meaning all the content such as text and images resize automatically so that mobile phones and tablets can browse the site without things getting cut off at the edges.
Social Media Integration
Your visitors can Facebook Like, Tweet or Google +1 the content that they like, instantly sharing it with friends.
Google Analytics are embedded into your site so that you can see where visitors are coming from and what they are looking at on your site. This provides excellent marketing data.